An “I'm going” card is your event's artwork with the photo of the person attending, which each registrant downloads and posts to say they're going. To create it, you design the artwork once, with the event name, the date and the line “I'm going”, and leave the photo area as a field. To share it, you send a link: the person opens it, uploads a photo, downloads the image and posts it with the caption ready. Below you'll find what goes on the artwork, the step by step in Vecsy and where to put the link so more people post.
Three “I'm going” cards from a fictional event, Vecsy Summit, made with the same Vecsy template (the text is in Portuguese). The artwork is the same for everyone; the photo changes for each attendee.
Before you build yours, see how an “I'm going” card made with Vecsy works: on the page, the demo lets you fill in the fields of a template and download the result.
What goes on “I'm going” artwork?
A fixed part, the same for everyone, and a part each person fills in.
- The line. “I'm going”, “See you at [event name]” or “Confirmed”. It explains the post to whoever sees it: without the line, the image looks like just another photo.
- The photo of the person posting. It's the reason they post. Keep the face in the center, with room around it, because the image will be cropped into a circle in many places.
- The event. Name, date and venue (or “online”), large enough to read on a phone.
- The brand. Colors, logo and the event hashtag, in a band at the top or bottom, away from the face.
- Name, job title and company, if it makes sense. At a B2B event, where people post on LinkedIn, they help. At a concert or a party, the photo is enough.
At Vecsy, we recommend stopping at three fields: each extra field is one more thing to type on a phone before downloading. If your audience posts to stories, make a vertical version too, with the same look.
The “I'm going” card is the attendee card. Speakers, sponsors and countdowns need cards of their own, and what goes on each one is in event card: the card each group posts.
How to create an “I'm going” card in Vecsy, step by step
Step 1: create an account and pick a starting point
Create a Vecsy account and, in the card list, choose between starting from a ready-made template (“Create using templates”) or a blank card (“New Card”). The free trial gives you 1 active card and up to 100 downloads, with the “Created with Vecsy” watermark, no credit card required.
Step 2: build the artwork
Upload the event artwork as an image, or adjust the template's, with the line, the event name, the date, the venue and the brand. Leave the space where the photo goes empty and, if you'll use it, the space for the name.
Step 3: mark the fields
In the editor, under Fields, create an image field for the photo (square, rounded or round) and a text field for each piece of information that changes. Then use the Test button to fill in the card as an attendee would and check the result.
The Vecsy editor (Portuguese interface) on the Fields tab, with an “#EuVou” (I'm going) card. The photo area and the Name field are what each attendee fills in.
Step 4: write the caption and publish
Write the caption that goes with the card. Attendees copy the text when they post, so put in it what you want to show up in every post: “I'm going to [event name] on [date]. Join me: [registration link] #[hashtag]”. Then publish the card. Saving keeps your work, but publishing is what turns the link on.
Step 5: test the link as if you were a registrant
Open the link in a private window, ideally on your phone, upload a photo and download the card. If you see “Disabled Template”, the card hasn't been published yet. Only then send the link to your list.
Where should you share the “I'm going” card?
The card link goes where registrants already are, right after they decide to go:
- On the registration thank-you page. That's when the person has just decided and still has the event on their mind.
- In the confirmation email, and again in the logistics email close to the event. It's a second chance for whoever didn't post the first time.
- In the event's WhatsApp group or community. Send a card someone already posted along with it, to show what it looks like.
- In the event's stories. Repost the first cards that tag your profile: it reminds the other registrants that the card exists.
- On the day, in a QR code at check-in, for whoever arrived without posting.
The attendee opens the link, fills in the fields, copies the caption and downloads the card or posts it right from there. In the dashboard, you see how many people visited and how many downloaded. If many visit and few download, simplify the fields. If few visit, the link isn't reaching people: change where it appears. If the event has several cards, one page gathers them all under a single link.
When to send each reminder, week by week, is in the event promotion calendar, and what the event profile posts in each phase is in what to post before, during and after an event.
What mistakes keep people from posting “I'm going”?
- Putting the face in a corner. In a circular crop, whatever sits in the corners disappears. After the event name, the photo is the largest element on the artwork.
- Asking for too many fields. Name, job title, company, city and a quote: on a phone, people give up before downloading.
- Sending the link without the caption. Without it, the post goes out with no hashtag and no registration link, and brings no one to the event.
- Going over the plan limit. Once downloads pass the limit, the link also shows “Disabled Template”. Check the limit before sending to a list larger than it.
When shouldn't you use an “I'm going” card?
- The event is private. An internal meeting or an embargoed launch: a direct invitation works, and a public post gets in the way.
- The artwork is the same for everyone. If nobody needs to add a photo or a name, a single post that everyone reshares does the job.
- You only want a frame on profile pictures. Then a frame is enough, and the difference is in twibbon or card: when to use each.
- You want video. Vecsy generates images (PNG, and PDF on the PRO plan), not video.
The “I'm going” card is one type of share card; the others, like the speaker card and the certificate, follow the same logic.
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